Combatting a sweet tooth: the role of health marketing - BMC Series blog

Combatting a sweet tooth: the role of health marketing - BMC Series blog

Megan Barling

Assistant Editor at SpringerNature

Megan is currently an Assistant Editor working on the BMC Series. She joined BMC in 2019 after completing her bachelor's degree in Biological Sciences at Bournemouth University.

Combatting a sweet tooth: the role of health marketing

In this blog we take a closer look at new research on parental views of sugar intake in young children aged between 5-11. The research, published in BMC Public Health considers the influence of current health marketing campaigns aimed at reducing sugar consumption and whether we are doing enough to improve our children’s health.

Megan Barling 31 Mar 2020

Are your kids addicted to sugar? Children between the ages of 2 and 18 should eat less than six teaspoons of added sugar per day on average. This adds up to around 25 grams of sugar. According to Public Health England (PHE) children consume much more sugar than recommended; this equals around eight excess sugar cubes a day or 2,800 excess sugar cubes per year