Don’t Let a Fall Rob You of Your Independence

Discover the secrets to improving your balance
and maintaining your mobility right now!

Preventing Falls brings you the latest information on how to reduce falls and improve balance, including:

✓	Why losing strength in your lower body erodes balance and makes it harder to catch yourself if you trip
✓	Common health problems that can affect your balance
✓	How an eye exam could detect your risk of falling
✓	Why bladder and prostate problems make you more likely to fall
✓	How better posture improves your balance
✓	Tips for falling without getting hurt
✓	3 exercises that improve core strength — the key to better balance
✓	And much, much more!

Dear CERASALE,

Every 11 seconds an older person in the U.S. is treated in an emergency room for a fall-related injury.

When we’re children falling is just a normal part of life. You dust off your knees and get back up without thinking about it. But when you fall as an adult, it often results in life-changing consequences. Falls aren’t just responsible for minor injuries; they can lead to extended nursing home care, disability, or even death.

The good news is that many falls can be prevented. For the best ways to maintain your balance and avoid falling get Harvard Medical School’s new report Preventing Falls. This information-packed guide from Harvard’s expert physicians explains:

Why we’re more likely to fall as we age
The specific risk factors for falling
The “right” way to fall to reduce your chances of injury The secrets to preventing falls — from improving your health to exercises that improve strength and balance

How your body keeps you balanced

As you’ll soon learn in Preventing Fallsthere are two basic types of balance. Static balance gives you the ability to stand up without falling over, while dynamic balance allows you to anticipate and react to changes as you move. Four systems in your body work together to help you stay balanced:

The central nervous system coordinates movements by sending motor signals to the eyes and muscles
The vestibular system of the inner ear sends messages to the brain about the position and movements of your head in relation to the ground
Your vision helps your balance by showing you where you are in relation to other objects
And position-sensing nerves — called proprioceptors — embedded in muscles, tendons and joints throughout your body help you move around without stumbling or bumping into things

With all these things working to help you stay on your feet, just why do people fall?You probably know older adults are more likely to fall than younger adults. But Preventing Falls reveals crucial information you may not know. For example, some blood pressure medications, certain antihistamines or even a vitamin D deficiency can actually raise your risk for falls.

But the risk factor most likely to predict a future fall is a previous fall! Chances are you don’t remember you’ve fallen unless you are injured. You might trip over the edge of a carpet ... Twist an ankle as you step off a curb ... Or stumble over a box in the garage. They seem like small problems, but as you’ll soon discover in Preventing Falls these are all signs you need to be more careful to prevent a serious fall.

Start reading Preventing Falls right now and discover how to reduce your chances of falling and the best ways to maintain your mobility and improve your balance, including:

The vision problems that can make you more likely to fall
3 ways stiff joints put you at risk for falls
Exercises that help boost core strength and improve balance
Two types of exercise that can help keep ankles — an important joint for keeping you steady on your feet — strong and limber
Why you should walk slowly and make sure you hold railings if you have a head cold or flu
The type of yoga that is best at reducing falls.

Plus, you’ll even get an at-home guide to preventing falls with 57 room-by-room tips to fix the fall hazards lurking in your home.

Don’t risk a serious fall when Harvard Medical School’s Preventing Falls has the answers you need for improving your balance, maintaining your mobility, and staying steady on your feet.

Don’t delay. Order Preventing Falls today!