Adam Dunn & Maryke Steffens
Maryke Steffens is completing a PhD in vaccine misinformation at the Australian Institute of Health Innovation, Macquarie University.
Adam G. Dunn is an Associate Professor at the Centre for Health Informatics in the Australian Institute of Health Innovation, Macquarie University.
Adam G. Dunn is an Associate Professor at the Centre for Health Informatics in the Australian Institute of Health Innovation, Macquarie University.
Strategies to counter vaccine misinformation on social media
Responding to vaccine misinformation on social media poses benefits and risks. A new study published in BMC Public Health finds that vaccine-promoting organizations must deploy a range of strategies, including fostering trust and communicating simply. Authors Maryke Steffens and Adam Dunn explain.
Flickr: Government of Prince Edward Island
Concern about vaccine hesitancy has grown dramatically in the last few years, with the World Health Organization flagging it as a top global health threat. This is hardly surprising given worldwide outbreaks of measles and other vaccine-preventable diseases
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