Facebook has about 1.6 billion monthly users, about 200 million of them in the United States. It's obviously a great platform for influencing public opinion in an election year. One election strategist says that Facebook is “more than seven times more effective at converting undecided voters than direct mail”.
In recent days the company has had to deny that it has stacked the deck, as it were, against conservatives in its trending news feed. But the allegations have created a public relations crisis for the world's biggest social network. In our lead article today,Jeffrey Pawlick explains some of the technology behind the growing influence of social media.
Michael Cook
Editor
MERCATORNET
Facebook, surveillance capitalism, and feedback control
Jeffrey Pawlick | CONNECTING | 24 May 2016
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Michael Cook | ABOVE | 24 May 2016
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